Today’s B2B commercial landscape is evolving at rapid speed, growing more complex and cumbersome for both buyers and sellers alike. Deals are slowing down, decisions are taking longer and some are stalling altogether. Despite this, sales and marketing leaders are still tasked with delivering significant growth year after year. Organizations need data-backed insights to transform their commercial teams into a next-generation selling powerhouse, able to overcome today’s challenges such as increased competition, low salesforce productivity and ineffective coverage models.
At the Gartner Sales & Marketing Conference, sales and marketing leaders, and their respective teams, will learn about the latest research and strategies covering sales talent, customer buying behavior, account-based marketing strategies and leveraging digital channels.
The event will center on four main tracks, focused on helping sales and marketing leaders overcome the biggest B2B sales and marketing challenges and priorities today:
Track A: Building the Next Generation of Sales Talent
Track B: Commercial Strategies for Shaping Customer Buying Behavior
Track C: Driving Account Growth
Track D: Using Digital Channels to Accelerate Leads
Jennifer Aaker, Behavioral Psychologist, Author and Professor
Daniel Pink, Best-Selling Author of “When: The Scientific Secrets of Perfect Timing”
A New Model for Customer Engagement: Gartner distinguished vice president, Brent Adamson
Building a System for Buyer Enablement: Gartner distinguished vice president, Brent Adamson
The Solution Showcase at the event will bring together leading technology and service providers highlighting the next steps in sales and marketing through live demonstrations, face-to-face meetings, and fast-paced presentations. A listing of current exhibitors is available on the Exhibitor Directory.
For complete event details, please visit the Gartner Sales & Marketing Conference website https://www.gartner.com/en/conferences/na/sales-us