Driverless cars: the new automotive battleground

The ability for automakers to deploy driverless cars will be the ultimate test to transform entire automobile market as well as deliver vital car systems and functionality support. But a lack of industry standards means there is no one approach, which creates complexities for automakers and a new competitive battleground. Leading car manufacturers will take part in an analyst briefing Emerging Technologies 2017 to explain their battle strategy for new services deployment, management methodology through the car lifecycle and delivery approaches for driverless cars. Get your plan of attack in place now or risk being overrun by competitors.

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